Saudi Arabia's Crown Prince, Mohammed bin Salman, seems unfazed by the accusations of 'sportswashing' as he continues to invest in sports and high-profile events to bolster the kingdom's international reputation.
Image: The Saudi Arabia Flag
In recent years, Saudi Arabia's Public Investment Fund (PIF) made headlines by leading the takeover of Newcastle United and launching LIV Golf. These moves, seen by some as attempts to divert attention from pressing human rights concerns, have sparked controversy.
The GDP Perspective
Bin Salman stated, "If sportswashing is going to increase my GDP by 1%, then we'll continue doing sportswashing." He remains focused on economic growth, aiming for an additional 1.5% GDP boost through these sporting investments.
Human Rights Concerns
Saudi Arabia faces severe criticism for its human rights violations, including mass executions, women's rights abuses, the criminalization of homosexuality, and restrictions on free speech. The war in Yemen and the 2018 killing of journalist Jamal Khashoggi have further tarnished its international standing.
Human rights advocates argue that Saudi Arabia's foray into high-profile sports, such as acquiring Newcastle United and PGA Tour events, serves as a smokescreen to divert attention from its poor human rights record.
Felix Jakens of Amnesty International UK states, "Saudi Arabia's acquisition of high-profile sports businesses like Newcastle United or the PGA Tour are as much about sportswashing the country's appalling human rights record as they are about adding one or two per cent to national GDP."
Saudi Arabia's Response
Saudi authorities defend their sports investments as part of the 'Vision 2030' strategy, aiming to diversify the economy and reduce its dependency on oil. The country's sovereign wealth fund boasts assets of $620 billion, fueling these ambitious endeavors.
Impact on Sports
Saudi Arabia's influence extends to the world of sports, with significant investments in top clubs and events. The green and white third kit of Newcastle United, resembling the Saudi national team's attire, drew criticism as an example of sportswashing.
The country is set to host the Club World Cup in December, marking its first major FIFA event. Additionally, Saudi Arabia is expected to bid for the World Cup in either 2030 or 2034.
Global Sporting Events
Saudi Arabia's involvement in global sports extends beyond football. The launch of the LIV Golf series in 2022 prompted the PGA Tour and DP World Tour to merge with PIF, creating a unified men's game.
Formula 1 faced backlash for holding races in Saudi Arabia, with seven-time world champion Lewis Hamilton calling for human rights improvements before participating.
Furthermore, world title boxing fights have taken place in Saudi Arabia, attracting international attention.
Tennis is also making its debut in Saudi Arabia, with Jeddah hosting the Next Gen ATP Finals as part of a five-year agreement. Discussions about hosting the women's tour's end-of-season WTA Finals are also underway.
Despite the economic gains from sportswashing, Saudi Arabia faces ongoing scrutiny and debate over the ethical implications of its sporting investments.
Disclaimer: This blog provides an overview of the sportswashing debate surrounding Saudi Arabia. It does not endorse any particular viewpoint but aims to inform readers about the topic's complexities and controversies.
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